Strategy, creative, media, digital, PR and events, planned together and measured from the brief to the result.
In Maasai, olaari speaks of the rains that turn hard ground into harvest. That is the work we do for brands.
We opened in Dar es Salaam in 2011. Fifteen years here taught us how Tanzanians watch, listen, scroll and buy.
Olaari was born from Saracen. Today it is a full-service agency, with strategy, creative, media, digital, PR and events under one roof.
We exist to give every brand we serve its season of plenty: growth you can feel in the numbers, in the market, and in the people who choose you.
Kila shilingi irudi kama ukuaji.
Every shilling should come back as growth.
The people in your meetings are the ones who know your market, its media and its language.
Strategy, creative, media, digital, PR and events plan together from day one, and a single senior lead is accountable from brief to report.
Fifteen years planning and buying media, and checking every run.
Extra specialists join the same pod when the brief asks.
We track every shilling to the business result it delivered.
We sharpen the signal.
We counsel the boardroom.
We compound performance.
We make it matter.
We shape how brands are seen.
We architect the plan.
We bring brands to life.
We build capability.
Your brief, the challenge, the audience, the objective.
One plan for strategy, creative and execution.
The idea, the creative and the content.
Your team signs off before anything runs.
Production, events, media and digital go live.
Quality checks and a final review, then it runs.
The result goes straight into the next brief.
DKT International · Trust
The brief. Clear the myths around contraception and make Trust the partner women rely on to decide.
The idea. A Swahili-first voice built on Knowledge, Intimacy, Experts and Freedom, across out-of-home in four cities and a Meta push.
DKT International · Kiss
The brief. Make “Ready to Play” more than a one-burst phrase and keep it fresh for a full year.
The idea. A music video and launch on out-of-home and Meta, then a push with Chino Kidd that read “ready” through the hustle, in street slang.
Serengeti Breweries · Serengeti Lite
The brief. Keep Serengeti Lite front of mind with a younger, trend-led audience across the country.
The idea. National out-of-home placed by audience and area, then taken on the road with the Diamond Retro Tour and a Vintage Space partnership.
The truth we found. Many men skip condoms with one line: “I’m too big.” It is a myth built on ego and bravado, and it keeps them unprotected.
The idea we made. On April Fools, Kiss “launched” an absurd XXXL edition, let the internet play along, then revealed the truth: condoms fit every size.
The brief. Give Fiesta a Q2 push that carried its fun, confident personality into everyday talk.
The idea. Fiesta and raha share the same energy. Out-of-home in Arusha, Mwanza and Dar, Meta and influencers, and a “Shinda Simu na Condom” giveaway under #FungukaNaFiesta.
The brief. Win back Dar es Salaam and Arusha nightlife from a rival that owned it through events and influencers.
The idea. Keep Walking out-of-home in four regions, festive gifting, a Robert Wun collaboration, and a 3D DOOH creative for the Blonde launch.
The brief. Show that Yara’s range works across Tanzania’s different crops and soils.
The idea. Farmers believe their neighbours. Four TV documentaries, each following a real farmer, their crop, and the Yara products suited to it.
The brief. Move commuters from informal tricycles onto Uber’s new service.
The idea. Radio presenters rode it daily and told listeners on air, while market storms at taxi ranks and bus stops did assisted downloads.
The brief. Reconnect OMO with young Tanzanians and grow small-pack sales.
The idea. Live singeli and taarab shows with EFM as anchor partner, artists as mini-pack ambassadors, and stories across Facebook and Instagram.
7× the reach we planned for DKT Trust, at a fifth of the budgeted cost.
Delivered vs plan
DKT Trust · Girl Got Options
When a plan needs global rates, we buy through Omnicom tools on Meta, Google and TikTok.
Head of Business Development and Strategy
15+ years in client-facing leadership. Leads strategy, new business and client partnerships.
Head of Client Service
6+ years in account leadership, with a background in media planning and buying.
Head of Media Planning and Buying
10+ years turning audience data into media plans across TV, radio, out-of-home and digital.
Head of Digital
Leads social, search, programmatic and performance, tracked and improved weekly.
Creative Director
Leads the creative product from the big idea to the final cut.
PR and Media Relations Lead
10+ years in media relations and reputation, and steps in when issues break.
Head of R&D, Tanzania and Rwanda
4+ years in market and consumer research behind every plan.
Head of Finance and Operations
5+ years running budgets, billing and the structure behind every account.
Send the business problem, the audience and the date it has to land.