# Olaari

> Olaari is a growth agency in Dar es Salaam. The name is Maa for a season of plenty. Strategy, creative, media, digital, PR and events are planned together and measured from the brief to the result.

Olaari opened in Dar es Salaam in 2011 and was born from Saracen. It is part of SMG. When a plan needs global rates, the buy runs through Omnicom tools on Meta, Google and TikTok.

English is the default page. Kiswahili is the same page at /sw/. Names, campaign titles and figures are identical in both languages.

## Contact

- Email: enquiry@olaari.co.tz
- Phone: +255 726 330 262 and +255 726 600 262
- Instagram: https://instagram.com/olaari.tz
- Address: Plot 2011, Block H, Mseke Close, Africana, Mbezi Beach, Dar es Salaam, Tanzania
- Hours: Monday to Friday, 8:30am to 5pm

## Practices

Data and research; strategy and consulting; digital, web and performance; creative; PR and communications; media planning and buying; events and activations; training and capability. One senior lead is accountable for each client from brief to report.

## Leadership

William Methu (Business Development and Strategy), Elizabeth Billie (Client Service), Kelvin Rugarabamu (Media Planning and Buying), Derrick Kwitonga (Digital), Duncan Njoroge (Creative Director), Phionah Kyasiimire (PR and Media Relations), Abenezeri Alex (R&D, Tanzania and Rwanda), Benard Shayo (Finance and Operations).

## Clients

Serengeti Breweries, Diageo, DKT International, Yara, Unilever, Uber and the European Union.

## Selected results, as printed in the 2026 credentials

These are delivered results against the planned target. They are not a promise for a future brief.

- DKT Trust, Girl Got Options: 2.04M reach against 290.9K planned; 6.87M impressions against 1.43M planned; $0.15 CPM against $0.70 planned.
- DKT Kiss, Ready to Play: 2.01M reach against 576.9K planned; $0.07 CPM against $0.70 planned; 20.8M phase-2 Meta impressions against 4.57M planned.
- DKT Kiss, April Fools: 527K people reached, 721K impressions, 8.74% engagement, in two days.
- DKT Fiesta, Jisikie Raha: 10.8M social impressions, 3.89M people reached, 1.14M extra reach from influencers.
- Serengeti Lite: 7.9M digital impressions against 7.7M planned; five regions; DMA Bronze, Sponsorship or Brand Partnership.
- Diageo Johnnie Walker: the first 3D DOOH creative in Tanzania; Keep Walking out-of-home in four regions.
- Yara, #WeFarmWithYara: four farmer films across four crops and regions.
- Uber POA: 8.8M radio reach, 23,700 assisted downloads, 8,744 first-time riders, in one month.
- OMO Ng’arisha Tanzania: 7.18M radio reach, 2.21M digital reach in one month, social following up 502% in three months.
- Delivered as a multiple of plan: Trust reach 7.0×, Trust impressions 4.8×, Kiss phase 2 impressions 4.6×, Kiss reach 3.5×, Kiss impressions 3.1×, Serengeti Lemon 1.3×, Serengeti Lite 1.0×.

## Recognition

Eskimi Impact Awards 2026, Attention Leader. DMA Bronze, Sponsorship or Brand Partnership, Serengeti Lite × Vintage Space.

## Pages

- [English](/)
- [Kiswahili](/sw/)
- [Sitemap](/sitemap.xml)